Eva Longoria Wants To Make You Fall In Love With Mexico In Her New Program For CNN’s Upcoming Streaming Service

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    Eva Longoria Wants To Make You Fall For Mexico In Her Brand-new Program For CNN’s Upcoming Streaming Service

    < img src =" https://worldbroadcastnews.com/wp-content/uploads/2021/12/OONhWD.jpg" class =" ff-og-image-inserted" > With the surprise announcement this week that CNN has actually poached long time Fox News anchor < span data-ga-track=" InternalLink: https://www.forbes.com/sites/andymeek/2021/12/12/chris-wallaces-fox-news-exit-is-one-more-reminder-that-2022-will-be-a-transformational-year-for-cable-news/?sh=98b6c006cef3″ > Chris Wallace for its< span data-ga-track=" InternalLink: https://www.forbes.com/sites/dbloom/2021/06/01/cnn-to-plus-up-with-standalone-streaming-service-ahead-of-warner-discovery-merger/?sh=35ec042a4b23" > approaching streaming service CNN+, introducing in the first quarter of 2022, a casual observer might have presumed CNN is leaning mostly into news material for this venture into streaming.

    It’s not, naturally– the network’s aspirations are much more extensive than that, encompassing whatever from initial material to live news and more as part of a slate that includes 8 to 12 hours of live programming a day. And simply so no one misses the point, the network on Wednesday revealed another big name that it’s bringing to CNN+. Eva Longoria is the most recent addition to the growing lineup of talent behind the service, for which she’ll be hosting an all-new, Mexico-focused version of actor Stanley Tucci’s cooking travelogue < em data-ga-track=" ExternalLink: https://www.cnn.com/travel/article/stanley-tucci-searching-for-italy-restaurants/index.html" >< span data-ga-track= “ExternalLink: https://www.cnn.com/travel/article/stanley-tucci-searching-for-italy-restaurants/index.html” > Searching for Italy– a 2nd season of which is concerning CNN

    in 2022. Longoria is dealing with RAW (the same movie and tv business behind Tucci’s Emmy-winning series) on her six-part Eva Longoria: Searching for Mexico series, with hers focused on Mexico, its cuisine, and individuals and culture connected to it.

    ” Partnering with CNN on a cooking driven expedition throughout Mexico is a dream become a reality,” she said as part of her program statement Wednesday. “I am so happy with my Mexican-American roots and can’t wait to bring the hidden gems of Mexico to the world through Searching for Mexico.”

    Longoria acknowledged that Tucci “set the bar high” with his Searching for … series, which debuted in February– and proved popular enough that CNN provided it a second-season pickup prior to the month was out.

    It’s the exact same formula that turned the late Anthony Bourdain into a celebrity, this concept of sharing the story of a people and place through its food. In Longoria’s brand-new program, audiences will take a trip along with the activist, producer, director, and activist as she checks out Mexico via everything from collecting blue agave for tequila to slow-cooking conventional mole sauce in Oaxaca. When it comes to when it will be readily available to stream on the brand-new platform, CNN just states at this moment that it’s coming “later in 2022.”

    This, to be sure, is likewise the sort of content that CNN guaranteed would assist the forthcoming streaming service exist conveniently together with CNN’s existing television networks. In terms of what else is coming:

    • CNN tapped Kasie Hunt, previously with NBC News, for a daily politics reveal on CNN+. Her reporting and analysis, nevertheless, will reside on both the streaming service as well as CNN itself.
    • Meanwhile, marketing teacher Scott Galloway from NYU’s Stern School of Service, is also set to host his own CNN+ program, which the network describes as focused “on the news and conversations where company and technology collide.”
    • Another big name that’s come on board is Wallace, who revealed on December 12 that his broadcast on Fox News Sunday would be his last one with the network– his home for 18 years. CNN hasn’t said excessive about his show for the streaming service yet, aside from that it will be available at launch. Which his new show will include interviews “with newsmakers throughout politics, service, sports and culture.”

    CNN chief digital officer Andrew Morse, the network executive in charge of CNN+, has formerly explained the service as “the most crucial launch for CNN considering that Ted Turner released the network in June of 1980.” Undoubtedly, it comes at a moment when the network and all of its competitors are placing greater emphasis on streamable content– albeit not even to run the risk of cannibalizing the networks’ live television audiences.

    Nor is a wholesale de-emphasis of the live TV side of these companies in favor of a predominance toward streaming likely anytime quickly. Simply consider the remarks at a UBS conference a few days ago from Fox CFO Steve Tomsic, who said his business– which, of course, includes the # 1 cable news channel, by a mile– has no intent for the time being to de-emphasize direct pay TV in favor of a shift to streaming.

    Nevertheless, Tomsic did assure his audience that Fox would flip that switch if the time ever concerned do so. “We have got all the attributes in place from a Fox News viewpoint, from a technology viewpoint, a billing and customer perspective, to be able to develop that optionality,” he said.

    CNN+ does not have a launch date yet, beyond at some point in the first quarter of 2022. Anticipate it, however, to tread similar ground as Fox has made with its own well-established Fox Country streaming service– that includes initial shows from hosts like Tucker Carlson, in addition to Fox News replays and a variety of home entertainment content. A parallel service, to put it simply, not a straight-out replacement by any means.

    Released at Thu, 16 Dec 2021 03:47:22 +0000

    https://www.forbes.com/sites/andymeek/2021/12/15/eva-longoria-wants-to-make-you-fall-in-love-with-mexico-in-her-new-show-for-cnns-upcoming-streaming-service/

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