Frontera Red Wine Is Supporting Latin Music Through Art


    Frontera White Wine Is Supporting Latin Music Through Art

    < img src= "" class =" ff-og-image-inserted" > Frontera was the main wine of this year’s Latin Grammy Awards, and it’s continuing that relationship after the awards this year through an auction on CharityBuzz supporting the Latin Grammy Cultural Structure.

    The theme of this year’s telecast was “Rediscovering Life Through Music.” To commemorate, Frontera partnered with Houston-based acrylic and multimedias artists Edgar Medina.

    at MGM Grand Hotel & Gambling Establishment on November 15, 2021 in Las Vegas, Nevada.( Image by Gabe Ginsberg/Getty Images for The Latin Recording Academy )Getty Images for The Latin Reco The Mexican-American abstract painter established next to Frontera’s bar in the artist’s present lounge at the event, and as each of the artists came through the lounge they contributed something to the collective piece of art that’s now being auctioned off.< div style=" padding-top: 68.07%; position: relative;" class=" image-embed __ placeholder" >< progressive-image src="" alt=" The 22nd Annual Latin GRAMMY Awards -Present Lounge "class data-height=" 2728" data-width=" 4000" >

    ” The connection in between wine, music and the arts is core to our brand name’s DNA,” says Wayland Boyd, Senior Brand Manager for Frontera in the U.S. “Championing the wonderful community at the center of our customer engagement is a natural expansion of our collaborations within this area.”

    The brand name has actually worked together with music streaming service Spotify ® given that 2019, matching genre-specific playlists with each of 4 various red wine designs in the Frontera portfolio. The brand also introduced #FronteraMusicStage in January 2020, awarding $500 gift cards to forty winners, amounting to $20,000 in rewards for usage at live music venues. The program is set to run once again in January 2022.

    at MGM Grand Hotel & Gambling Establishment on November 15, 2021 in Las Vegas, Nevada.( Picture by Gabe Ginsberg/Getty Images for The Latin Recording Academy) Getty Images for The Latin Reco The painting has contributions from Alan Tacher, Paco Candela, Banda el Recodo, Omar Castro, Oscar Otanez, Boza, Calibre 50 -Eden Munoz, Armando Ramos, Alejandro Gaxiola, Erick Garcia, Camilo, Evaluna, Carlinhos Brown, Cristina Bernal, Danna Paola, David Sturek, Descemer Bueno, DJ Nelson, Domino Saints, Édgar Barrera, Eladio Carrion Emmanuel, Emilio Estefan, Flor de Toloache, Gente de Zona- Alexander Delgado, Randy Malcom, Javier Aguirre, Juanes, Kimberly Dos Ramos, La Hungara – Sonia Maria Barbara, Laercio da Costa, Lex Borrero, Lizza Morales, Los Dos Carnales, Luis Barrera Jr, Maná, Maria Toledo, Marie Monti, Matteo Bocelli, Milly Quezada, Nathy Peluso, Nella, Omar Apollo, Paloma Mami, Paula Arenas, Ricardo Laguna, Sofia Reyes, Tony Dandrades, and Yotuel.

    ” Bidding on Edgar Medina’s 22nd Annual Latin GRAMMY Awards influenced, one-of-a kind, art piece is a statement and declaration to our style “Rediscover Life Through Music,” states Tanya Ramos Puig, President of the Latin GRAMMY Cultural Foundation. “The profits will make an impact in the life of a future artist by not only offering access to education however protecting Latin music’s cultural heritage.”

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