How much do Latinos use social media to sell?


    How much do Latinos utilize social media to offer?

    This article was translated from our Spanish edition using AI innovations. Mistakes may exist due to this procedure.

    Viewpoints expressed by Business owner contributors are their own.

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    “loading =” lazy” src= “” >< img src=" "width=" 675" height=" 379.6875" loading=" lazy" alt class =" lazyload rounded-lg shadow mx-auto" > Content usage is constantly developing and companies should keep up. Social networks are the place where brand names discover the user in a more relaxed and receptive method and there businesses find a new channel for sale: social commerce. But what about the user side?

    A research study brought out in Mexico, Colombia, Argentina and Brazil by Rapyd, international Fintech-as-a-Service (FaaS) and Israeli unicorn, evaluates how open we are in Latin America to host this channel.

    Listed below we share an analysis of this research study that offers us a local thermometer of the incorporation and penetration of social networks as a sales channel, from which/ which nations show greater resistance, which are the most used payment methods to what kind of Products are purchased through this means, to name a few:

    Argentina, more cautious: 63% of the Brazilians surveyed said they had currently made purchases through socials media (IG/ FB), not far behind are Mexicans with 57%, and Colombians with 54%. Argentines were the most hesitant to this brand-new channel with only 38% of those surveyed reacting affirmatively.

    Facebook, the preferred to buy: of those who said they had currently purchased through social commerce, Facebook was the preferred social network with 88% positive reactions in Mexico, 73% in Argentina, 72% in Colombia and 66% in Brazil. In Colombia and Mexico they are followed by WhatsApp with 53% and 39% respectively, and Instagram for Brazil (59%) and Argentina (43%).

    What to buy: the 4 countries agree that the most popular classification of purchases through social networks is clothing and clothing (Brazil 71%, Argentina 62%, Colombia 55% and Mexico 52%). For Colombia (44%), Mexico (37%) and Brazil (45%), cosmetic and appeal items were pointed out in 2nd place, while in Argentina they were home decoration products with 34% and appeal products in a third place (30%).

    What would not be purchased: more crucial decisions such as “Health Solutions” are what they seem least willing to acquire through a channel that seems to still be in an expedition and testing stage in these countries, such as social commerce. This classification gotten 51% unfavorable reactions in Mexico, 47% in Argentina, 41% in Colombia and 40% in Brazil.

    Payment methods: for purchases through socials media, both in Colombia (61%) and in Mexico (54%), the most used payment technique is bank transfer, while in Brazil the credit card predominates with 67%. In Argentina the podium is shared by bank transfer and cash payment at corner store; both options with 41%. In second place, in Brazil (46%), Mexico (51%) and Colombia (41%) is PayPal, while for Argentines (35%) it is the debit card.

    Barriers to social commerce: the biggest concern about purchasing through this channel for Mexico (67%), Colombia (66%) and Argentina (59%) is that the merchant is a scammer, while for Brazilians (62%) is that your information is not safe. For Argentina (58%), Mexico and Colombia (both 53%), information security ranks second.

    Protected payment: 52% of the Mexican participants, 49% of the Brazilians, 46% of the Colombians and 45% of the Argentines highlighted their issue for the security of payments. This highlights not just the significance of the diversity of payment alternatives but also security for a successful social commerce.

    Impact of the “Influencer”: 83% of Brazilians confessed that their determination to purchase could increase if they see positive comments on their social media networks from someone they follow. This pattern is accompanied by Mexicans and Colombians with 81% and 78% respectively. Nevertheless, only 55% of Argentines concurred with this declaration.

    Among the greatest issues of Mexican customers when talking about social commerce is the security of deals, both that the merchants are not fraudsters which their payments are safe. At Rapyd we comprehend the value of offering collection tools that verify merchants and clients which use strategies that assist combat fraud, it is vital for this channel to expand and flow more easily in the region. Having a partner to shield you in this regard will undoubtedly generate greater trust amongst merchants and purchasers.

    < img alt class="lazyload" loading="lazy" src="" > Published at Mon, 13 Dec 2021 06:00:00 +0000

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