In a Monday morning preview at ABC Carpet & Home, Rentrayage designer Erin Beatty celebrated the formal retail launch of her home line called “Hereafter Home.”
The home launch coincided with her ready-to-wear spring 2024 collection preview. The presentation kicked off a month-long pop-up at the home retailer’s Manhattan flagship and even features window displays designed by Rentrayage.
French for mending, Beatty’s vision for Rentrayage — and her customer — is getting dressed for the climate crisis. “It feels like no one is really talking about it at fashion week,” she said at the preview. This same exasperated view of the fashion system is what sent Beatty packing to Connecticut where she now resides. She sources materials mostly on the East Coat with production in New York and Portugal.
In a world filled with too much stuff, the Rentrayage ethos is to utilize everything — and waste nothing. Beatty’s hope is that the collection registers “cool” and “elevated” (hint, it does, especially in the latest edit). Her home line included multicolored glasswares, table linens, ceramics and more whimsical decor.
While upcycled and reworking is her main squeeze, Beatty also reaches for organic cotton to build out a comprehensive wardrobe. The ready-to-wear line spanned her signature denim, cargo and shirting and many lightweight ditsy floral prints.
The designer said the biggest evolution since Rentrayage’s launch in the pandemic has been “working with production partners to streamline consistency” in her lines. This is a challenge in one-of-a-kind designs, but Beatty admits she’s cracked the code.
As for what’s next, expect to see Rentrayage take a bigger stake in home with bed linens and drapes, though nothing is announced yet.