Van Cleef & Arpels has opened a new boutique in South Coast Plaza, the shopping destination in Costa Mesa, Calif.
“The South Coast Plaza boutique is very special to me,” Helen King, president and chief executive officer of Van Cleef & Arpels Americas, told WWD in an exclusive statement. “I began my Van Cleef & Arpels career there in 2003, and it has been both personally and professionally thrilling for me to see this exceptional boutique grow and evolve over the years. This new chapter is a milestone for the maison on the West Coast, and I know it’s the home that our precious both current and future truly deserve.”
The 4,200-square-foot space is a relocation in the shopping center, with a larger footprint. Located at 3333 Bristol Street in suite 1501, the store showcases an Art Deco-inspired facade that was originally designed for a 1937 Van Cleef & Arpels minaudière.
Inside, there are two display rooms, five salons, five libraries, a bridal salon and private “Poetic Salon,” an area that allows guests to browse Van Cleef & Arpels’ creations.
On display are long-standing collections, such as Alhambra pieces, alongside new releases like Brume de Saphir.
The boutique’s piece de resistance is the “Winter Garden,” a 39-foot installation by French artist Marianne Guély. She took inspiration from the French house’s history, as well as the Californian scenery, creating hand sculpted plants and flowers.
The store is open Monday through Saturday from 11 a.m. to 8 p.m. and Sunday from 11 a.m. to 7 p.m.